An independent archive of typography.
to participate.

Industries

Formats

Typefaces

  • These are the most common typefaces in the database, but there are many more. Try a search!

Pisuicas

Contributed by David Jonathan Ross on Aug 12th, 2017. Artwork published in
July 2017
.
    unnamed-1.png
    Arnold Hoepker. License: All Rights Reserved.

    Pisuicas is a new beer produced by La Micro Brewing Company in Costa Rica.

    The name of this beer is a folksy word for “devil” and designer Arnold Hoepker developed a devilishly clever ad campaign for it for the agency Wooki Colectivo. Most of the ads feature simple sentences where the word “beer” is replaced by an image of the product itself. The text is flipped horizontally, disorienting readers and forcing them to pause and parse the text. The red color palette is the obvious choice, and helps the image of the product stand out.

    The typeface is Nickel, my first release for the new Font of the Month Club. Arnold has been a member of the club since the very beginning, and I believe this is the first commercial use for a Font of the Month. I couldn’t be happier.

    unnamed-2.png
    Arnold Hoepker. License: All Rights Reserved.
    unnamed-3.png
    Arnold Hoepker. License: All Rights Reserved.
    unnamed-4.png
    Arnold Hoepker. License: All Rights Reserved.
    unnamed-5.png
    Arnold Hoepker. License: All Rights Reserved.

    Typefaces

    • Nickel

    Formats

    Industries

    Designers/Agencies

    Tagged with

    Artwork location

    Post a comment